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The Saint-Tropez designers
17/07/2017 (archive)
Julie & les Tropéziennes
Mana Saint-Tropez
Coconut
Joyce’s Jules
Julie, Sabrina, Marie, Ema, Joyce... these young women inspired and passionate are restoring glow to the local creation.
Saint-Tropez has been a trend lab, since the French New Wave. The old fashion designers, Vachon, Bouquin, Lothar’s became cult brands and their clothes cannot be found anymore in the vintage fashion market. Julie, Sabrina, Marie, Ema, Joyce were not born at that time, but they are inspired by this heritage to offer freshness and authenticity to our wardrobe.
Julie & les Tropéziennes
« A beautiful love story, of dresses and women»
Julie & les Tropéziennes was born from a love story, of Julie Vallotti for her village and her grandmothers, the charismatic women of her family. She attended school in Saint-Tropez dreaming of nice dresses, beautiful fabrics and materials... before meeting her Prince Charming, Tropezian and actor Laurent Mouton, and following him in Paris. Few years and two sons later, the young couple came back to Saint-Tropez. Julie, as a fashion enthusiast, met Véronique and Patrick Ithier, who founded the Ash brand. She has collaborated with them for 13 years now.
Last winter, Laurent encouraged her wife to create her own collection. He took all the pictures of her creations. The dresses Made in France are traditionally manufactured in Marseille and can be worn like a second skin, in town, to go to the market, at the beach, to the café.
Julie & Saint-Tropez
I really love my village and its traditions, I also like the endless balance of modernity and innovations, authentic places that remind me Saint-Tropez in the 1970’s… My favourite shops have their own identity : Ash Concept, Titamalà, Sunday, Trinity, L’Adress, Blabla, Les Secrets de Camille, La Cabane d’Anoé for kids…
Mana Saint-Tropez : Lovely Bags
The young brand Mana Saint-Tropez represents the happy chic world of Sabrina and Marie de La Cruz. Inspired by the Dolce Vita of Saint-Tropez and their icons Bardot, Birkin and Romy, they embroider daisies on their bags, symbols of purity and gentle lifestyle. The pretty sisters designed four models of this iconic bag : Boho, Wild, Hippie and Gypsy, symbols of sun, sand, happiness and vacation! Each bag is unique and can be customized with a handmade embroidery and a bag handle in natural leather designed by a local craftsman from Grimaud. The exclusive and so chic “Picnic Beach Bag” is created in limited edition for Sénéquier and is the must-have for this summer.
Sabrina, Marie and Saint-Tropez
For shopping : Sunday, Trinity, Les Secrets de Camille, antique and flea markets (Jas des Roberts in Grimaud). For a dining experience or aperitif : Ermitage hotel, Banh-Hoï, Luna Rossa, Cabane Café or at Charly’s in Tahiti beach. MANA bags for sale at Sénéquier (exclusive collection) and in Sunday boutique, at Moorea beach club.
The boho chic style of Coconut
In 2012, a young fashion designer from Cannes, Mademoiselle Ema, met her future husband, Mathieu Etienne, manager of Cabane Bambou beach club. Thanks to her Esmod training and her experience as a designer for Réminiscence, she created Mademoiselle Ema, a gypset style brand inspired by her trips (Miami, St. Barths, Mauritius). Her collections, especially her “Friendship” ethnic chic sandals became the fashion editors’ favourites. A new adventure : “It is a story of family and friendship with Mr. & Ms. Navarro from Bâoli group”, Emmanuelle said. She designed her own prints, including the famous Aztec-style “Navajo” print. Two collections for each season and must-have clothing (Rodeo Dress, Summer Tunic) and accessories (shoes, bags, pareos, beach towels) in limited edition.
Ema and Saint-Tropez
For lunch : the organic restaurant to eat in and take away. For shopping : Trinity.
Joyce’s Jules
Joyce is the daughter of interior designer Laurence Gournac (Taman Antik) and Jacques Naveau, owner of Domaine des Campaux wine estate and Cabane Bambou beach club. As a fashion and interior design enthusiast, Joyce, who travelled a lot, has created two brands of boho chic accessories : canvas pouches By Joyce with precious embroideries and colourful handmade bags “Mon Jules”.
Joyce and Saint-Tropez
Jules Tardieu’s mother loves having breakfast at Sénéquier, lunch at Les Salins beach restaurant, doing shopping in Blabla, Trinity or Talisman boutiques, having aperitif at Ermitage.