Nikki Beach

An iconic beach

Since its creation in 2002, Nikki Beach based in Ramatuelle, near the characteristic beaches of Pampelonne, has become a reference point for local and international guests. Refined, with an impeccable style, Nikki Beach represents French elegance in its entirety. The rich and varied menu offers delicious dishes, both local and international, that are sure to satisfy your needs.

It all started in 1998 with a quiet garden by the sea in Miami Beach. It was called Café Nikki, in homage to Nicole Penrod, Jack Penrod's daughter, who died in a car accident when she was only 18 years old. Jack and his wife Lucia Penrod planted a beautiful Zen-inspired garden with flowers and butterflies and a small café in honour of Nicole's life.

After the visit of the first customers, word of mouth began to spread, hence the brand's mantra "Only tell your best friends". The magic happened between the positive energy of the family concept and the celebrity customers. With the success of Café Nikki, expansion to the beach was a natural progression: Nikki Beach was born.

The story

The Penrod family promise is to 'Celebrate Life' while the brand slogan, 'Celebration of Life' represents the company's mission and purpose.

With three business units, including a Beach Club division, a Hotels & Resorts division and a Lifestyle fashion division, the brand is growing rapidly. Nikki Beach attributes much of its success to a clear brand image and strong core values, which the company's employees share. In 2019, Nikki Beach celebrated 20 years in business.IT

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