Chou-Chou welcomes you to the heart of Saint-Tropez for a sweet moment designed as a real pleasure.
The place has been imagined in a curvaceous design, blending retro lines inspired by our iconic Airstream with the warmth of soft, comforting pink.
We offer churros prepared à la minute, Dutch poffertjes, Italian ice creams, pancakes, coffees, matcha and fresh juices. Here, everyone can compose according to their desires: Valrhona melted chocolate, pistachio, fresh strawberries, gourmet toppings and combinations to personalize according to the tastes of the moment.
Our idea is simple: to offer generous products, prepared to order, with particular attention paid to the quality of the ingredients and the pleasure of tasting them. Everything is designed to offer a moment that's as comforting as it is convivial, from morning coffee to after-beach snacks.
Located on the Place Alphonse Celli, Chou-Chou welcomes you in a soft and friendly atmosphere, ideal for a treat on the spot or to take away throughout the day.
You'll also find our takeaway formats designed to be shared: Morning Box for complete breakfasts, Family Box to discover an assortment of our specialties, to take to the beach, on a boat or out with friends.
Our fully autonomous Airstream also accompanies private and public events in the Gulf of Saint-Tropez.