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Scarlett X Assouline
Scarlett × Assouline: a one-of-a-kind boutique born from the meeting of two exceptional worlds, in the heart of the village of Saint-Tropez.
Assouline and Scarlett are teaming up to open a one-of-a-kind space in Saint-Tropez: Scarlett x Assouline, a boutique that showcases the unique world of the luxury publisher on the French Riviera and the Scarlett brand—created by interior designer Astrid Maillet-Contoz in the charming village of Megève and established in Saint-Tropez for the past five years.
“Saint-Tropez has always embodied a certain idea of freedom and refinement. Setting up shop here, alongside Scarlett, was a natural choice. We wanted to create a space where culture becomes a way of life. ” — Prosper Assouline, Founder
Recognizable by its signature red awning—Assouline’s iconic color—the space blends the laid-back charm of the seaside with refined Parisian elegance. The original features—light terrazzo floors and furniture in pale, airy tones—have been preserved to maintain the space’s spirit of natural sophistication. They are enhanced by carefully curated additions: the signature Ultimates wall showcasing the brand’s major titles, shelves highlighting the various collections, as well as a selection of library items and home fragrances. A rich collection of vintage Scarlett/Assouline pieces, meticulously curated, punctuates the space with their distinctive presence and helps create a one-of-a-kind atmosphere. Finally, a bar offering refreshments invites visitors to extend their experience.
Steeped in coastal charm and sophistication, the Scarlett x Assouline boutique is a space where lifestyle, beauty, and culture converge—a faithful reflection of the two brands’ shared universe and a new must-visit destination for the Saint-Tropez summer season.
“Saint-Tropez has always embodied a certain idea of freedom and refinement. Setting up shop here, alongside Scarlett, was a natural choice. We wanted to create a space where culture becomes a way of life. ” — Prosper Assouline, Founder
Recognizable by its signature red awning—Assouline’s iconic color—the space blends the laid-back charm of the seaside with refined Parisian elegance. The original features—light terrazzo floors and furniture in pale, airy tones—have been preserved to maintain the space’s spirit of natural sophistication. They are enhanced by carefully curated additions: the signature Ultimates wall showcasing the brand’s major titles, shelves highlighting the various collections, as well as a selection of library items and home fragrances. A rich collection of vintage Scarlett/Assouline pieces, meticulously curated, punctuates the space with their distinctive presence and helps create a one-of-a-kind atmosphere. Finally, a bar offering refreshments invites visitors to extend their experience.
Steeped in coastal charm and sophistication, the Scarlett x Assouline boutique is a space where lifestyle, beauty, and culture converge—a faithful reflection of the two brands’ shared universe and a new must-visit destination for the Saint-Tropez summer season.
Opening period
All year round daily.
Address
24, rue Henri Seillon
83990 Saint-Tropez
saint-tropez@scarlett.fr
