Every year at the end of October, Saint-Tropez hosts the Grand Braderie of the local merchants. This event attracts many visitors who come to enjoy exceptional deals. The atmosphere is warm and friendly, making it a highly anticipated moment. Over time, the Braderie has become a true tradition for both residents and holidaymakers.
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A Village Transformed into an Open-Air Showcase
For three days, the streets and squares of the village are transformed. Local merchants set up their stalls and offer a wide selection of discounted products. Ready-to-wear fashion, accessories, shoes, luxury items, leather goods and home décor: everyone can find what they’re looking for. Thanks to this variety, shopping suits all tastes and budgets.
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The Grand Braderie is about more than good deals. It also offers a very special end-of-season atmosphere. The streets come alive, terraces fill up, and visitors enjoy a convivial spirit that is typically Tropezian. Locals, fashion lovers and autumn holidaymakers mingle throughout the weekend.
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This event has become one of the highlights of the late season. It symbolically marks the end of summer while extending the village’s lively energy. With smart shopping, a warm ambiance and the pleasure of strolling through the iconic setting of Saint-Tropez, the Grand Braderie has become a not-to-be-missed event.
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The Braderie is also a wonderful opportunity to enjoy the charm of the village. Between purchases, visitors can explore the narrow streets, admire the colorful façades or relax on a sunny terrace. The port, the bell tower, art galleries and museums all offer inspiring experiences. This shopping weekend becomes a special moment to appreciate the beauty of Saint-Tropez.
Event organized by the Esprit Village des Commerçants de Saint-Tropez association.