Wine tourism in Saint-Tropez

Saint-Tropez is an exceptional place. Known for its harbour, beaches and unique atmosphere, it is also famous for its vineyards, which are the source of Saint-Tropez’s rich wine tourism industry. Nestled between the sea, hills and pine forests, the Saint-Tropez region is home to several wine estates. Often passed down from generation to generation, these small-scale estates reflect authentic winemaking expertise. They passionately perpetuate practices that respect the land and the Mediterranean climate, while embracing a commitment to quality and sharing.

Here, wine tourism in Saint-Tropez offers a genuine experience. Throughout the year, winegrowers open their doors to visitors. They share their passion, explain their cultivation methods and introduce visitors to the diversity of Provençal grape varieties. It is an opportunity to understand how the famous rosés of Provence are made, while discovering a beautiful diversity of red and white wines, often unknown to the general public.

Each estate offers a unique experience. Guided tours of the cellar, tastings in the shade of olive trees, walks through the vineyards, blending workshops… You can even picnic on site in a peaceful natural setting. Some estates even offer cultural or musical events in the heart of the vineyards for a complete immersion.

Exploring the vineyards is also another way to experience Saint-Tropez. Quieter, more local, more authentic, the vineyards create a surprising landscape. They offer a timeless moment, ideal for reconnecting with the land and those who work it.

Wine tourism in Saint-Tropez is a journey through nature, culture, heritage and conviviality. Whether you are a wine lover or simply curious, you will find an experience to suit your taste. Relaxation, discovery, emotions… all in a unique setting.