EMBRACING THE SPIRIT OF THE OCEAN. In 1957, Lowell North, founder of North Sails, set out to make the best racing sails the world had ever known.
He succeeded, and went on to reshape sailing altogether. Lowell's enduring legacy is the combination of leading edge technology and high-performance materials, which defined the first apparel collection that launched in 1989. Today, for Performance Apparel the singular goal is to make the best foul weather gear on the planet, while the Lifestyle Collections bring the spirit of the ocean to shore and city. As part of our journey to becoming an Ocean Positive brand, we strive to use environmentally responsible materials that strike the balance between sustainability, functionality, and purpose, so we can plot-and steer-the course to a cleaner, healthier ocean, and preserve it for future generations.