Our commitment to the Destination d'Excellence initiative

Saint-Tropez Tourisme is fully committed to the national Destination d’Excellence initiative, led by ADN Tourisme and the French Tourist Offices. This initiative aims to guarantee visitors a high, consistent and sustainable quality of welcome, as well as an overall experience that meets the expectations of French and international customers.

A demanding system focused on quality

Destination d’Excellence is an initiative structured around more than 120 specific and measurable criteria, covering:

• The quality of the physical, telephone and digital welcome,
• The reliability and updating of tourist information,
• The accessibility of the offer and services to all audiences,
• Sustainable commitment and promotion of local resources,
• Continuous training of teams,
• Visitor satisfaction and complaint management,
• Continuous improvement of internal operations.

The aim is to guarantee impeccable customer service and an authentic experience, based on the professionalism of our tourist advisors and their in-depth knowledge of the area.

Continuous improvement at the heart of our practices

Our Tourist Office has joined Destination d’Excellence to affirm its commitment to constantly striving for excellence in:

• The quality of the welcome,
• Listening to visitors,
• Consistency of information,
• The quality of the tools provided (documents, signage, touch screens, etc.),
• Promoting Saint-Tropez’s heritage and its local stakeholders,
• Monitoring and resolving any malfunctions,
• Implementing corrective and preventive actions.

Sustainable development at the heart of our commitment

Saint-Tropez Tourisme places sustainable development at the heart of its Destination of Excellence approach. This commitment is reflected in concrete terms by:

• The promotion of producers, artisans and short supply chains,
• A responsible shop offering a growing range of eco-friendly, recycled or certified products,
• The integration of sustainability criteria in the choice of service providers and collaborations,
• The dissemination of information promoting respectful discovery of the region,
• The implementation of modern digital tools to limit the use of paper,
• Attention to universal accessibility, both social and environmental,
• Raising visitor awareness of good practices, particularly during the high season.

Sustainable development is not just a strategic focus: it is integrated into our actions, our choices and our vision of tourism in Saint-Tropez. Every member of the team is actively involved in this approach, through regular training, a shared approach to hospitality and a collective commitment to visitor satisfaction.

A commitment to serving our visitors

Being part of Destination d’Excellence means offering every visitor:

• A warm and personalised welcome,
• Accurate and up-to-date information,
• A smooth, enjoyable experience tailored to their needs,
• The discovery of an authentic, elegant Saint-Tropez, rich in history.

An approach that serves the region

By choosing Destination d’Excellence, Saint-Tropez Tourisme also affirms its commitment to:

• Promoting local stakeholders,
• Promoting responsible tourism,
• Enhancing the destination’s reputation,
• Developing a high-quality, sustainable image that is consistent with Saint-Tropez’s identity.

The Destination d’Excellence initiative reflects our desire to offer exemplary service and a memorable experience to everyone. It demonstrates our commitment to quality, transparency and continuous improvement in the service of the public and the region.

Raising awareness among our socio-professionals

We make it a point of honour to support our partners throughout the year. We regularly share information and news via our newsletters, and take the time to talk with them during the annual review and preparation of the 2026 action plan.

To provide them with the best possible support, a dedicated space is available on the Saint-Tropez Tourisme Pros Area, with clear explanations and practical resources on the Destination d’Excellence label. We also put them in touch with the Var Chamber of Commerce and Industry, accredited by Atout France, to offer them personalised support and audits tailored to their needs.

To find out more about the process and its national requirements, please visit the official website: www.atout-france.fr/fr/destination-dexcellence