In Saint-Tropez, our social media presence allows you to discover the destination beyond your stay. Through our content, we share an authentic, inspiring and consistent vision of Saint-Tropez. This vision is in line with its positioning: a destination of excellence, rooted in its territory, attentive to its environment and driven by a unique identity.
Our editorial strategy is based on strong values: Excellence & Prestige, Nature & Environment, Traditions & Culture, Art of Living & Escape. In this way, Saint-Tropez tells its story through the seasons, its landscapes, its events and its expertise. Social media thus becomes a veritable source of inspiration, inviting everyone to discover the village.
Each network has specific objectives, with tailored tones and formats. However, they all share a common visual and editorial identity. This complementarity allows Saint-Tropez to be promoted from different perspectives: emotional, immersive, informative or institutional. Our content highlights the destination, its events and experiences. It also gives pride of place to the Port of Saint-Tropez, its highlights, services and environmental commitments.
A true showcase for the destination, Instagram invites you to explore Saint-Tropez through its landscapes, atmospheres and unique experiences. In this context, in collaboration with our partners, we promote local discovery. Hoteliers, restaurateurs, shopkeepers and local players all participate in this spotlight. You’ll find gourmet breaks, shopping getaways and moments by the water.
Inspiring photos and videos allow you to discover what Saint-Tropez has to offer and imagine your stay through the posts.
On Facebook, we share news and events that punctuate life in Saint-Tropez throughout the year. As such, this network invites you to discover the destination through its highlights, iconic locations and everyday life.
The content offered is both practical and inspiring. It is closely linked to local life and welcoming visitors.
On LinkedIn, Saint-Tropez Tourisme targets a professional audience. The account highlights promotional activities, partnerships and professional events. It also promotes the destination’s national and international influence.
It reflects the dynamism of the Tourist Office, its commitment to local stakeholders and its development strategy. Finally, it highlights the work of the teams and partners.
TikTok offers a more spontaneous and immersive approach to Saint-Tropez. The content focuses on movement and emotion. In particular, you can discover a stroll around the port, a beach out of season, the atmosphere of the village or an iconic event.
This network allows you to discover Saint-Tropez in a different way. It highlights moments of life and shared experiences. In addition, it also gives a voice to the community and reveals a village that is alive all year round.