Vineyards & Discoveries Label

Saint-Tropez, awarded the Vineyards & Discoveries label

An exceptional destination in the heart of the Var vineyards

Saint-Tropez is proud to have been awarded the national “Vineyards & Discoveries” label. This distinction, granted by Atout France, highlights destinations that offer high-quality wine tourism. It recognizes places that promote the discovery of vineyards, cultural heritage, and the local art of living.

In Saint-Tropez, wine is everywhere. It reveals itself in the landscape, in traditions, and in the daily life of locals. This label reflects our commitment to offering an authentic and accessible experience all year round. Each season brings a new way to enjoy our terroir, craftsmanship, and human connections.

If you’re looking to experience wine tourism in Saint-Tropez, several local players are part of this shared dynamic:

• TORPEZ in Saint-Tropez, the village’s emblematic winery

• La Ferme des Lices, a discreet estate surrounded by nature

• Villa Cosy, Hotel & Spa, official partner of the label

• The Citadel – Maritime History Museum

• The Gendarmerie and Cinema Museum

• The Annonciade Museum

• The event Les Chefs à Saint-Tropez fêtent les producteurs

• The Wine Fair, a major autumn highlight

And a new treat for wine lovers: you can now purchase cuvées from Torpez and La Ferme des Lices directly at the Tourist Office boutique, right in the heart of the village.

Whether you’re a wine enthusiast, a culture lover, or simply in search of authenticity, let yourself be charmed by sincere and refined wine tourism in Saint-Tropez.